1. Screen shot taken from an email newsletter
“Wondering how to start a side hustle on Instagram? Spoiler alert: it takes a bit of hard work.
However, with the right strategy, you can build a thriving community and drive those all-important sales, while still holding down a full-time job.”
via Later
2. Roy Wood, Jr on the “side hustle”
3. Squarespace Superbowl Ad
4. “Comments are turned off”
5. “Learn More”
“To accomplish this, 9to5 appealed to women workers through tactics full of humor and personal connection. They held mock contests, such as one for the “pettiest office task,” once awarded to a secretary who had to sew up the crotch of her boss’s pants while he was still wearing them. They made up songs and funny slogans; one flyer featured an illustration of a stick of dynamite struck in a high-heel shoe and read “women in insurance: an explosive situation.” They “pilloried these bosses by name,” as Nussbaum puts it. “We would take the press with us to go announce who the bad boss was that year.”
“We did things that were fun because we wanted to have fun,” Nussbaum says. “It wasn’t a tactic so much as we wanted to build the kind of organization we would want to join.””
via Jacobin
